"What's Cool" Marathon

[Please upload your presentations to here]

• What make things cool in variety of areas?
• Is there a cool technology or only cool products?
• Can Cool be designed?
• Can Cool be replicated?
  
• Can Cool be immitated?

===================

                                                               

Presenters: add topics below and your name also
Participants: add your names next to the topics
====================================

• Mass Produce, Divide, and Rule: The Truly Amazing Economics of Production, Consumption, Pricing, Advertising and Branding (or: What BMW knows that Ford Doesn't). Yochai Rafaelli will make a rerun of the 2004 lecture and squeeze the interesting and funny parts of his very popular MBA course into a 4 hours workshop/discussion. Participants will get to know the fundamental economics of consumption, how you excel as a seller and how you defend yourself as a consumer.( wishing to attend: Dov Alfon, Uri Baruchin, rafram, Nitzan Shaked )
• Consumer Audio, Home Theater, HDTV: XBOX as the best Living Room Media Player around for $150 - we can also cover some info about DVI, HDTV etc. (Zvika Netter ) . Yuval Tal will attend and talk about the Xbox Media Center, as a member of the XBMC development team. (Wish to participate: Avi Shechter, ...)
• Does Size Matter? (in laptops!) (PPT, PDF)
  Japanese vs. Americans (or the Big Conspiracy^TM): After becoming lighter and smaller, the laptops changed direction and compete for size. The American user demands (and gets!) larger and thicker laptops (14.1", 15.4", and the new hit: 17"!); Is it the new trend, or the biggest (vendor's) conspiracy since the murder of JFK? And what will the next battlefield be? Price?! ("buy from me, mine costs twice!") - (on behalf of the Japanese: Eli Marmor, <add your name>, on behalf of the Americans: <add your name>, observers/abstainers/European/wish to participate: Uri Baruchin). Eli Marmor will present a formula to calculate the coolness of a laptop based on its size, weight, features and power.
• Robotics - click here fore more info
• Using computer to control model trains. I will speak a little bit on how the technology works, will speak about the in-door/out-door layout that I (and friends) are building, and show (first public appearence...) the software I am writing for over the last three years for controlling model train layouts. (Yuval Rakavy)
• What makes something cool? (yossi vardi, Eli Zvuluny, Avi Blau, Uri baruchin, Ofer Adler , Shoshannah Forbes, Shimon Schocken, Yael Givon)
• Impressive and interesting user interface examples (Ofer Adler, Asaf Gottesman. Wish to Participate: Eli Hurvitz, Boaz Arnon , Ilan Graicer , Eli Zvuluny, Avi Blau, Uri baruchin, Yael Sahar, Eli Marmor, Ido Shavit, Avi Shechter, Shuli Gilutz, Nitzan Shaked, Heidi haLevi)
• Creating a truly great user experience (Wish to participate: Eli Marmor, Ido Shavit, Heidi haLevi)
• Can cool be useable and can useable be cool? ( Guy Vardi, Yael Sahar, Shoshannah Forbes, Ido Shavit, Shuli Gilutz, Yael Givon)
• The virtual catalog and other cool e-commerce interfaces (asaf Gottesman, Yael Sahar, Guy Vardi, Dov Alfon, Heidi haLevi)
• Wi Fi / Presentation Gateway / Watching digital pictures wireless in the living room / transforming your computer to be music server for Wi Fi system and more
• Internet Branding: Building powerful brand names on the internet ( Uri baruchin, asaf Gottesman, Ayelet Yagil, Dov Alfon, Shimon Schocken, Yael Givon)
• Creating a Fashion brand
• Presentation of an establishment of an internet community platform (fitting different needs such as online student film festival, art gallery, international science fair

By Noam Fine)